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Principles of marketing, student value edition 17th. It allows the pearson marketing team to release updated content throughout the term, which is maintained by pearson and cannot be modified. Principles of marketing 17th edition by philip kotler, gary. Creating and capturing customer value 1 all of the following are accurate descriptions of modern marketing, except which one. This has already helped to increase the recent trend towards the greening of the companies kotler, 1999 1.

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